Our selection of preferred designers use a variety of precious metals to craft their exquisite fine jewelry pieces, including sterling silver, golds, and platinum. These precious metals are specifically chosen for their durability through normal wear-and-tear over long periods of time and their ability to maintain an aesthetic color and luxurious shine. However, certain precious metals work better for certain lifestyles. If you lead an active lifestyle or work in a field where jewelry is susceptible to damage, consider a stronger precious metal. Our jewelry experts at Rottermond Jewelers have compiled a guide to help you select which precious metal is right for you.


Arguably the most popular precious metal used in fashion and bridal jewelry, yellow gold adds a distinctive warmness that is highly sought after. Pure gold is naturally very soft and easily scratched on its own, so when used by jewelry artisans, it is often mixed with other metals, such as silver, zinc, or copper to strengthen it and improve its durability while maintaining its characteristic rich yellow hue. The cozy and inviting color of yellow gold is versatile when styling, as it perfectly complements your one-of-a-kind style.


Silver tones have always been in fashion, but because of the high price tags on other precious metals, such as platinum, white gold has become increasingly favored in the jewelry industry. White gold is a more affordable silver-toned precious metal, its eye-catching color achieved by mixing pure gold with silver, nickel, or palladium. Similar to yellow gold, this also improves its durability. Designers often plate white gold with a rhodium coating to emphasize the shininess, but overtime, white gold jewelry will need to be replated semi-regularly to prevent dull spots from frequent wear.


Unique and innovative, rose gold breathes new life into a traditional precious metal with a feminine and romantic hue. You can easily find this precious metal in lovely vintage-inspired designs after making an unexpected comeback into the jewelry industry a few years ago. This breathtaking, pinkish shade is created with a mixture of pure gold and copper. Rose gold jewelry is ideal for the adventurous, free-spirited beauties who tend to break free from the status quo with its charming and amorous tint that will surely turn heads everywhere she goes.


With a desired silvery sheen similar to white gold, platinum is one of the most luxurious yet notably durable precious metals used in fine jewelry. Because platinum is more rare than gold, it tends to come with a higher price tag, but it is well worth it in the long run. This metal is remarkably resistant to heat and pressure, making it an ideal investment for jewelry that will be worn frequently, like wedding bands or engagement rings. Platinum is also hypoallergenic and wonderfully suitable for those with skin sensitivities to certain metals.


As a family-owned business since 1984, Rottermond Jewelers knows how to treat every client like family. We are proud to serve our Huron Valley community with our excellent selections of fine jewelry and timepieces from the top luxury designer brands and our fair, honest pricing. Our jewelry professionals are happy to guide you through your shopping journey to find the perfect piece for any occasion. With two locations in Milford and Brighton, Michigan, our award-winning jewelers offer jewelry and watch repair, custom design, and insurance replacement. Visit our stores or contact us to begin your shopping journey.