A LEGACY BEGINS
The house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The TUDOR” In February 1926. TUDOR was established in Geneva for Rolex founder Hans Wilsdorf. A decade later, the house passed on the brand to Wilsdorf. Following the Second World War, Hans Wilsdorf sought to grow the brand and give it an identity of its own. On March 6, 1946, he created “Montres TUDOR S.A.”, a marvel of design, with models crafted for both men and women. Rolex would guarantee the technical, aesthetic, and functional characteristics, along with the distribution and after-sales service.
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hans wilsdorf’s intuition
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
- H. Wilsdorf
HAND CRAFTSMANSHIP: THE TRADITION, THE ART
A world of micro-precision lives within every TUDOR watch. Perfection is key. Each intricate component within a TUDOR watch is relentlessly tested to the most precise details, ensuring nothing less than perfection. Study the movement. A striking balance of aesthetics and performance, handcrafted for resilience as much as style. A pleasure to be seen and beauty to behold, this high-precision timepiece will endure the ebbs and flows of time. Extraordinary materials, unparalleled strength, and innovative design make each watch an exceptional work of art.
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